Rekindle — Re-Engage Dormant Homeowners at Scale

Integrates with the platforms your clients already use

ServiceTitan

Housecall Pro

Jobber

Mailchimp

FieldEdge

ServiceFusion

Kickserv

WorkWave

ServiceTitan

Housecall Pro

Jobber

Mailchimp

FieldEdge

ServiceFusion

Kickserv

WorkWave

2024 Re-Engagement Benchmark Report

average re-engagement lift

across 0 home services companies

Your CRM has thousands of homeowners who booked once, opened two emails, then went dark. Rekindle's AI re-engagement engine finds them, sequences them, and books them back — before your competitors do.

2024 Home Services Re-Engagement Benchmark Report

Re-Engagement Dashboard

Last 30 days · HVAC Franchise Network

LIVE

Contacts Recovered

4,812

+38%

Jobs Rebooked

1,247

+52%

Revenue Recovered

$94.2K

+61%

Contact Woken

Marcus T. — HVAC

Last contact: 18 mo ago

Booked → $380

Open Rate

47.3%vs 8.1% before

Head-to-Head Comparison

Manual vs. Automated vs. Rekindle AI

Every row is a confrontation. Based on aggregate data from 1,200 home services companies, Q1–Q4 2024.

Sample size

1,200

companies · 2024

Metric

Manual

Automated Seq.

Rekindle AIBEST

Email Open Rate

8.1%Generic blast

14.3%Drip sequence

47.3%

AI-timed send

Rebooking Rate

1.2%Cold list

4.8%Static flow

18.6%

Behavioral trigger

Revenue / 1,000 Contacts

$420~5 jobs

$1,840~22 jobs

$7,200

~86 jobs

Setup Time

12+ hrsPer campaign

4–6 hrsSequence build

23 min

CRM sync → live

Decay Rate (Quarterly)

−18%List attrition

−9%Partial retention

+3.2%

Net list growth

Avg. Days to First Rebook

47 daysIf at all

21 daysSequence end

6.4 days

First touchpoint

Source: Rekindle 2024 Home Services Re-Engagement Benchmark Report · n=1,200 · Median values shown

See exactly how much revenue your dormant list is bleeding.

The Re-Engagement Scanner connects to your CRM and surfaces your bleed rate in under 3 minutes.

By Trade Vertical

Your bleed rate depends on your trade. Here's the data.

Every trade vertical has a different dormancy cycle, decay curve, and recovery window. The scroll rewards specificity — find your trade, find your bleed rate.

HVAC

Trade Vertical

Decay Rate

−22% open rate per quarter

Revenue Recovered

$11,400 / 1,000 contacts

Dormancy Peak14–18 months post-service

Recovery Window6–9 months with AI sequences

Bleed Rate (without Rekindle)78%

Recovery Rate (with Rekindle)63%

Furnace tune-up customers are the highest-value dormant segment — seasonal urgency makes them 3.1× more likely to rebook when contacted in September.

Plumbing

Trade Vertical

Decay Rate

−17% open rate per quarter

Revenue Recovered

$8,800 / 1,000 contacts

Dormancy Peak8–12 months post-service

Recovery Window4–7 months with AI sequences

Bleed Rate (without Rekindle)65%

Recovery Rate (with Rekindle)58%

Drain and water heater customers have the shortest dormancy cycle — 68% will rebook within 90 days of a well-timed re-engagement sequence.

Electrical

Trade Vertical

Decay Rate

−14% open rate per quarter

Revenue Recovered

$14,200 / 1,000 contacts

Dormancy Peak18–24 months post-service

Recovery Window9–12 months with AI sequences

Bleed Rate (without Rekindle)55%

Recovery Rate (with Rekindle)71%

Electrical panel and EV charger customers have the longest dormancy but highest ticket value — average rebook job is $1,240 vs. $380 for HVAC.

Landscaping

Trade Vertical

Decay Rate

−28% open rate per quarter

Revenue Recovered

$6,100 / 1,000 contacts

Dormancy Peak5–8 months (off-season)

Recovery Window2–4 months with AI sequences

Bleed Rate (without Rekindle)82%

Recovery Rate (with Rekindle)54%

Seasonal decay hits landscaping hardest — lists lose 28% open rate per quarter. Pre-season re-engagement in February recovers 2.4× more customers than any other window.

Personal Diagnostic

This is my list. This is my bleed rate. This is what I'm leaving on the table.

Connect your CRM in 23 minutes. The Re-Engagement Scanner surfaces your exact dormancy depth, estimated revenue bleed per quarter, and a sequenced recovery plan for your specific trade vertical.

Download the Re-Engagement Scanner

CRM sync in 23 minutes · Free

Free Report

Get the Full 2024 Re-Engagement Report

48 pages of benchmark data across 1,200 home services companies. Decay curves, recovery timelines, and revenue models by trade vertical. The data your competitors haven't seen yet.

2024 Home Services Re-Engagement Benchmark Report

48 pages · PDF · Updated Q4 2024

HVACPlumbingElectricalLandscaping